Customers who love you will market for you powerfully than you can possibly market yourself.- Jeanne Bliss Do you know what makes a nail tech or nail salon owner successful? The secret is not so secret at all! The answer is that their clients love them and are loyal to their brand. You might wonder how you can make your clients love you? Remember, even if you're a business owner, your clients are one of the critical aspects of your entrepreneurial journey. It's about how you make them feel and how your nail services add value to their lives, whether it's DIY-ing press ons or acrylic nails. Don't worry; we got you covered! Whether you're a newbie or a professional, here are our actionable tips on how you can start making your way into your prospects' hearts. 1. Show them who you are Stay true to who you are. Don't let anyone else define you.- Sara Ramirez Here's the truth: plenty of nail techs and nail professionals like you are carving out their names and building a brand for themselves. The beauty industry is tough to be in, but being you makes you unique! Think of it this way, just like any relationship, whether friendships or romantic ones, being authentic and showing your personality help them get to know you, and you can also get to know them, not just on the vibe. Put yourself in your client's shoes, first impressions are the last thing, and you want your clients to feel at ease and make them feel like they are meeting with a friend even if it's just the first time! Don't be afraid to show your quirks and personalize everything about your nail service. If you have preferences or new nail trends you want to do, make it your own! Your clients will love you for being true to yourself and your brand. It's also one of the effective ways to market yourself as a nail tech. Remember to balance things since it takes two to tango, just like any relationship! Don't be afraid to place the spotlight on your customers as well! 2. Be proactive Proactive people focus their efforts on things they can do something about. The nature of their energy is positive.- Stephen Covey You might be thinking, being a nail tech or a nail salon owner is already a handful, how can I be proactive even more? Doing nails and running a nail salon can make you feel like your plate is already full, but the truth is when you love what you're doing, you will be energetic or motivated to go beyond what is expected and also come up with new nail art whether dip powder nails or gel for your clients. You'll always think of new ideas to woo your clients and try the best online marketing strategies for your business. Remember that being proactive doesn't mean you have to wear yourself down! Take the time to practice mental health care and enjoy your downtime. Your clients will adore your passion for keeping your business running, but be wary of spreading yourself thin to please everyone else! Your loyal clients will care about your welfare and health too! 3. Keep showing up Eighty percent of success is showing up.-Woody Allen There will be times when going to your nail salon or looking at your fully-booked month can be exhausting, and it's completely normal since you're human! If you're starting to feel demotivated on consistently showing up, remember that your clients are rooting for you! Think about your dreams slowly turning into a reality. Think about the times you're just starting and fighting for your dreams, from having a few bookings to now having clients who you can call your friends! Success takes time, and it's about trusting the process and not giving up on your business to succeed. Your clients will appreciate your hard work and consistency. 4. Stay consistent in your works Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come.- Dwayne Johnson Similar to constantly showing up, you have to be mentally present even if you don't feel like it! Your clients will know if you're not putting your A-game when doing nails. Your nail designs should improve and be high-quality, the kind your clients will fall in love with your masterpieces every time they stop by for a fresh nail set! It's also important to practice during your downtime to try new nail trends or correct common mistakes beginners make, whether in dip method or gel! Make it a goal to make your nail client leave your nail salon with a smile on their faces with your nail designs; you'll also feel proud of yourself. 5. Establish a good relationship with them Happy customers will do anything to continue the relationship.- Marley Majcher As a nail tech or a nail professional, you should know how to sell yourself or be a people person to some. It can be challenging, especially if you're an introvert or shy. Don't worry; it will not hinder your ability to build a relationship with your clients- do it your way! There's no fool-proof method on how you can establish a good relationship with your nail clients; it all boils down to your preference and your personality on how you can do it! If you love to be in an online community to meet other nail professionals and learn more about the trade, then our Facebook community is perfect for you! Join us. 6. Run your nail business with integrity Honesty and integrity are by far the most important assets of an entrepreneur- Zig Ziglar As an entrepreneur, you want to ensure that your business is transparent, customer-centric, and not play any games. Running your business honestly and being authentic is what draws your clients in. Today, clients or customers, in general, are wary of gimmicks or brands that are not truthful to their mission and vision. Clients want to work or collaborate with nail professionals that are honest and have integrity. 7. Treat your loyal clients Treat your customers like lifetime partners.- Michael Leboeuf Who doesn't want a reward or a freebie? One of the best ways to win your client's hearts is by treating or rewarding them for their loyalty. How can you do so? You can offer them a nail service package or give them freebies like snacks or food. Another thing that you can do is go beyond their expectations, overdeliver and take their breath away when you create nail designs. As a brand, we do our best to keep our customers happy by offering them deals like our 60% sale to help their business or hobbies. Treat your nail clients like you would with your friends and loved ones. Make your nail clients feel special and a priority, and it's a surefire way for them to fall in love with you! 8. Level up your marketing efforts With traditional marketing, you tell people you are a rockstar. With content marketing, you show them who you are a rockstar.- Robert Rose If you want to learn business or marketing-related topics, you can check out our Business Education section. Marketing is another factor you should consider when running a nail business. You need to be knowledgeable about amplifying your presence online and offline. Clients or prospects want to be updated on your nail services and your brand; therefore, reaching out to them is essential. According to statistics, about 70 percent want to connect with business owners active on social media. 9. Stay updated on the latest nail trends/ techniques You have to stay updated on trends, social things, and pop culture, you need to stay with the times and keep evolving.- Corey Feldman Want to make your nail clients feel connected with you every time they come in? Stray away from talking about the weather! Go deeper or talk about anything under the sun, from pop culture to viral beauty trends! Remember that you want to keep your clients engaged with you every nail session since it can take a long while. You can stay updated on the latest pop culture or any nail-related topics by reading our website's blog lifestyle section! Making your clients fall in love with you takes hard work, but in the end, you'll reap your reward! If you want to be updated on the latest iGel Beauty product releases, follow us on our socials on Instagram and Facebook!
